Translating Belvedere Heritage 176 into a full suite of tactile, story-led brand experiences.
What I did
Visual identity | Art Direction | POSM Design | GTR Brand Experience | Shopper Experience Design
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The goal was to bring the story of Belvedere Heritage 176 to life across a range of physical brand touchpoints. We focused on creating a cohesive, sensory-led experience that communicates the product’s heritage, craft, and flavour in a simple, engaging way — from retail to GTR.
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A refined visual identity system and suite of POSM assets designed to support every stage of the consumer journey — balancing storytelling with clarity, and tailoring each asset to its environment to enhance understanding, interaction, and purchase intent.
A consistent icon style illustrates the 176 Heritage process and tasting notes, with a label-inspired frame to highlight key moments.
Each icon represents a step in the heritage-making process, designed for simple, interactive storytelling across POSM. Used together, they help consumers experience how heat reveals the rich and complex flavours of rye.
