The Powder Patisserie

Create memorable in-person brand experiences to build trust, drive sales, and gather user insights. Identify the best ways to connect with customers through direct engagement, highlighting the simplicity of the baking process, a key differentiator for the brand. This approach will foster advocacy, expand our audience, and increase our distribution list.

Operating within a tight budget required creative, hands-on problem solving to design adaptable, transportable and visually aligned setups.

• Led all pop-ups solo: planning, logistics, client comms, setup, and on-site brand activation.

• Co-designed workshop journey and content flow; delivered and executed every session independently.

• Created user-friendly collaterals (presentation decks, ingredient labels, name tags) to enhance clarity and flow.

• A/B tested visual layouts and messaging across events to optimise visibility and engagement.

• Observed user behaviour to iterate workshop formats (e.g. oven-free, decorating-only sessions).

• Developed new products like starter kits and gifting tins in response to real-time feedback.

• Managed B2B and B2C stakeholder needs, onboarding, logistics, and customer service.

• Handled all legal, hygiene, and insurance paperwork.

• Events became a key acquisition and retention channel.

• Direct feedback shaped product design and marketing strategy.

• Corporate clients and returning customers grew organically through experiential channels.

Baking workshop

Caroline Antoinette — Curated Experience Manager, Leading Financial Organisation, Canary Wharf

Working with the Powder Patisserie was effortless and a great experience. It was clear that they listened to what we wanted to achieve in a specific amount of time and organised a baking event tailored to our organisation. On the day, their team created a fantastic event that was enjoyed by many. The wonderful baking aromas attracted the attention of passers-by with many wanting to find out how they could attend the next event. From an organisational perspective, Jordane and Sophie were professional throughout, providing all the necessary documentation we needed and it really was a dream to work with such a wonderful company. I cannot thank them enough and know we will have more bookings within the future without a doubt!

Event — Cake and Bake Show

Manju Mathew

Beautiful and Tasty I came across their stall at the Ideal Home Christmas show and tried their samples. It absolutely floored me, and it showed on my face instantly, so much so that the lovely lady burst out laughing at my expression of bliss. I bought the baking kit at a very reasonable price. The mixes were very easy to use. The final cake tastes incredible. I wouldn't describe it as sickly sweet, but at the same time, it satisfies the sweet tooth as well. When making them in the provided moulds, it is a very real possibility to inhale the whole thing in one sitting. A lovely teatime treat.