Hi, I’m Sophie Chen Mathieu Content-led brand strategist with 10+ years’ experience creating stories that connect audiences with food, drink, and lifestyle brands.
About
Highlights at a glance
I co-founded The Powder Patisserie, where I led brand, marketing, and customer experience — growing it from concept into a recognised brand featured in British Vogue and DELLI. My work blends creative strategy with hands-on content production, from shaping brand identity and packaging to building digital communities through social, email, and activations. I focus on clarity, storytelling, and engagement, ensuring every touchpoint feels consistent and memorable.
- 10+ years in brand and content strategy across food, drink, and lifestyle.
- Co-founder of The Powder Patisserie — drove brand, marketing, and CX.
- Expertise in content strategy, social media, campaigns, identity, and packaging.
- Built and scaled multi-channel presence: social, web, email, pop-ups, and PR.
- Hands-on with Adobe CC, Wix, Meta Business Suite, Mailer, and AI tools.
- Agency background: Hue&Cry and GLOCK, delivering campaigns for global brands.
Case studies
This portfolio includes selected case studies, each one showing how I think, collaborate, and build brands people remember.
The Powder Patisserie
A new baking experience for modern life