Create a flexible digital content system for The Blend's monthly brand spotlight series that could adapt to different spirit brands while maintaining platform consistency.

• Designed the complete social media toolkit including Instagram feed templates, Stories, animated stickers, newsletter headers, and website assets. Created a modular system that allowed for brand customization while maintaining The Blend's identity.

Developed a template system with:

• Flexible grid layouts for IG feed posts

• Neon design language for Stories and stickers

• Color-coding system to differentiate brand episodes

• Animated and static sticker variations

• Consistent typographic hierarchy across all formats

System was successfully deployed across Masa campaign, Maker's Mark, and multiple monthly brand spotlights. Templates enabled consistent posting while allowing for brand personality to shine through.