Create complete brand identity for an independent French bakery launching delivery service in Nancy — an uncommon market offering. Brand needed to work across packaging, digital ordering, and social while feeling French yet approachable.

Led all brand creation. Designed visual identity, complete packaging suite (cake boxes, pastry boxes, bread bags, gift wrapping), social media templates, seasonal campaign materials, signage, and photography system for ongoing content.

Built a playful, character-driven identity centered around vibrant colors and whimsical monkey illustrations that felt joyful without being childish. Developed flexible packaging system spanning multiple formats — from reusable bread bags to gift wrapping and seasonal pastry boxes. Created social media templates and set up a simple photography system enabling the team to capture consistent product shots as their seasonal offerings changed.

Complete brand ecosystem ready for launch across delivery, and digital touchpoints. Packaging system successfully adapted across multiple formats while maintaining brand consistency. Photography setup enabled ongoing content creation with consistent visual language. Seasonal campaigns (including Christmas preorder menu) established template for future activations.